GRANITE RAIN LLC
MARKETING & WEATHER CONSULTANTING
Text analytics consulting for social awareness and weather intelligence.
We teach you and your organization how to use open-source text analytics tools to analyze news and weather discussions. Use the insights that you obtain to your digital marketing plan, competitive intelligence matrix, and marketing risk analysis.
Why?
Awareness of Environmental, Social, and Governance (ESG) issues has changed the face of business and risk management. It matters now more than ever before that, companies are aware of social and environmental developments. Developments such as COVID-19, BLM, female equality, and continued immigration are reshaping both corporate structure and the US political environment at home.
Globally, issues such as perpetual warfare, foreign policy, climate change, trade wars, cryptocurrency, and forced migration will continue to shape humanitarian issues and risks that international businesses may face.
Lack of awareness of emerging issues presented in the media could leave you or your business exposed to risks.
Strategy analysis
We help you to leverage RSS feeds and public news to perform strategic analysis for your business or professional goals. We work with small businesses, nonprofits, and individuals dedicated to professional growth.
Small businesses
Analyze news related to your industry and stay ahead of your competition.
professional Development
Stay abreast of global news and analyze news articles to find geopolitical trends.
nonprofits
Better understand social developments related to their sector.
Weather
The weather has a significant impact on retail and e-commerce businesses. Use text analytics to pull out insights from weather analysis forecast discussion posts. With the use of seasonal insights from forecast discussions, your business can analyze seasonal weather trends and regional weather impacts. Weather insights can be used for weather marketing and for acquiring products that align with your customer’s needs.
Understand your market landscape
Use text analytics to pull out insights from your competitors’ content and to forecast market trends. Open-source text analytics allows an affordable way to get a deeper understanding of your competitors’ content marketing strategy. Find your competitors’ on-page SEO keywords and sentiment targeting. Use keyword insights to find relevant terms that may lead to future trends.
cluster modelling
We help you to leverage RSS feeds and public news to perform strategic analysis for your business or professional goals. We work with small businesses, nonprofits, and individuals dedicated to professional growth.
make your news analysis more efficient
Are you able to tell which keywords in the news articles that you are reading today may impact your business tomorrow?
Services
E-commerce
Researching trends and developments in e-commerce and digital marketing.
IMPORT & EXPORT
Monitoring retail trends, foreign policy, and global developments impacting global markets.
Weather
Researching weather and climate trends impacts on consumer behavior.
SOCIAL MEDIA
Monitoring social media trends, global events, and social systems.
“Our situation is not comparable to anything in the past. It is impossible, therefore, to apply methods and measures which at an earlier age might have been sufficient. We must revolutionize our thinking, revolutionize our actions, and must have the courage to revolutionize relations among nations of the world. Clichés of yesterday will no longer do today, and will, no doubt, be hopelessly out of date tomorrow.”
— Albert Einstein in “A Message to Intellectuals”
About us
We are a marketing intelligence company with a specialized focus on mapping social risks and weather impacts. Through keyword analysis we analyze developments impacting consumer buying behavior and market developments.
Our Mission
We seek to help merchants protect their brand image by mapping social sustainability risks and trends.
Our Offers
- Keyword Analysis
- Trend Monitoring
- Consultations